White Hat / Black Hat

Perspectives on tech entrepreneurship and venture capital

Jul 14 The Rise of the CDP

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By Mike Becker and Emery Waddell Brief Background An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks.  Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad putting low grade… Read More

marketing dpt

By Emery Waddell and Travis Hanly Some argue the escalating hype surrounding initial coin offerings (also known more broadly as token sales) – viewed by many as a new alternative method of raising capital to traditional VC, crowdfunding and IPOs – is surpassing sustainable reality. Others are more bullish on the practice, suggesting the fundamental… Read More

ICO Cover Image

I’ve distilled my reactions to the recent MarTech Conference in San Francisco into a few, easily digestible points surrounding the marketing technology sector.

martech-san-francisco-2017-banner

I thought I would re-surface Fred Wilson’s post on Investor and Operator VCs from a few weeks ago.  This topic is one that arises frequently in venture capital and it’s relevant for Vocap, as several of us are former entrepreneurs and operators. 

Investor VC

In the early stages of scaling a business, it’s perfectly natural to cheer for each new sale with the same enthusiasm as the last. After all, new deals drive growth. Not to mention they put cash in the bank. A strong focus on top-line growth is critical, but it can be all too easy to fall… Read More

boulder up hill