I recently had the pleasure of hearing Jim Mckelvey – well known philanthropist, celebrated artist, accomplished author and, oh yeah… co-founder of Square – speak at a conference where he addressed the concept of timing with a particularly poignant analogy.
It’s easy to be a cynic when it comes to industry trade shows and conferences, as the formula at most of them is pretty tired and familiar. You can waste both your time and your marketing budget at these events (and I have ended up doing both). But a conference also offers a rare opportunity… Read More
Ask this question of Tech CEOs and you can get a lot of different answers. I can tell you from the scars on my own back as a SaaS operator, customer satisfaction is definitely not the attainment of a uniform result across all customers. I’ve had customers who were thrilled with what I thought were completely… Read More
The Spring MarTech Conference was held last week in San Francisco. Vocap and the team from Social123 joined what appeared to be 1,000+ attendees packed into a pretty tight space at Hilton Union Square on Monday and Tuesday. The following are some quick take-aways that Mike and I had from the conference.
2015 was another record year for VC investment in Marketing Technology (a sector we track closely), continuing a multi-year trend of setting new high watermarks. According to Pitchbook Data, marketing and ad tech companies pulled in approximately $6B in venture funding across ~800 deals last year. This represents a 46% year-over-year increase in invested capital… Read More