The Rise of the CDP

By Mike Becker and Emery Waddell Brief Background An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks.  Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad putting low grade fuel into lower performance marketing processes.  Marketing technology engineers have bee... Read more

Initial Coin Offerings: A Brief Primer and Key Considerations

By Emery Waddell and Travis Hanly
Some argue the escalating hype surrounding initial coin offerings (also known more broadly as token sales) – viewed by many as a new alternative method of raising capital to traditional VC, crowdfunding and IPOs – is surpassing sustainable reality. Others are more bullish on the practice, suggesting the fundamental concept has long term staying power, regardless of current market c... Read more