White Hat / Black Hat

Perspectives on tech entrepreneurship and venture capital

Categories for Marketing Technology

We are thrilled to announce our recent investment in Vydia, a game-changing digital rights management, distribution, and monetization platform that uniquely empowers creators and content focused brands in the streaming world. Here’s what’s getting us so excited:


By Mike Becker and Emery Waddell Brief Background An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks.  Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad putting low grade… Read More

marketing dpt

I’ve distilled my reactions to the recent MarTech Conference in San Francisco into a few, easily digestible points surrounding the marketing technology sector.


The Spring MarTech Conference was held last week in San Francisco.  Vocap and the team from Social123 joined what appeared to be 1,000+ attendees packed into a pretty tight space at Hilton Union Square on Monday and Tuesday.  The following are some quick take-aways that Mike and I had from the conference.

2016 MarTech Landscape

2015 was another record year for VC investment in Marketing Technology (a sector we track closely), continuing a multi-year trend of setting new high watermarks. According to Pitchbook Data, marketing and ad tech companies pulled in approximately $6B in venture funding across ~800 deals last year.  This represents a 46% year-over-year increase in invested capital… Read More