The Rise of the CDP

By Mike Becker and Emery Waddell Brief Background An old problem is being drawn to the forefront by explosive growth in the marketing technology landscape, as inaccurate and incomplete customer data flows through increasingly powerful tech stacks.  Data quality has hampered marketing performance for decades, but it didn’t feel quite as bad putting low grade fuel into lower performance marketing processes.  Marketing technology engineers have bee... Read more

Reflections on AdTech:NY

AdTechNY Last week we attended AdTech:NY, the preeminent conference and exhibition focused on the use of technology in advertising and media.  Here are some interesting takeaways from our perspective:  Read more

Why We Love Marketing Tech

In our dual role as technology investors and mentors to our partner companies, we spend a lot of time evaluating the latest marketing technology.  Several on our team have backgrounds in MarTech, and we have a strong focus on deploying more capital in this area.  As the folks at ChiefMarTec visualized below, we are living in a rapidly changing marketing environment.  Digital media production and consumption continues to grow at an exponential rate, which has birthed a n... Read more

Coming Soon: Smart Marketing Tech in Everything You Touch

Much attention has been given to the recent growth in the marketing technology sector – as we’ve seen firsthand, the number of solutions in the marketplace keeps multiplying and venture investment continues to pour in.  There are some good reasons for this exuberance, and it’s becoming clearer that we can add one more to the list… and it could be one of the biggest yet.   Read more