Turning Conferences into $$

It’s easy to be a cynic when it comes to industry trade shows and conferences, as the formula at most of them is pretty tired and familiar. You can waste both your time and your marketing budget at these events (and I have ended up doing both). But a conference also offers a rare opportunity to catch prospects and industry influencers when they are seeking new information, open to taking meetings, and likely interested in reviewing new solutions. These events can deliver ... Read more